The Dallas Cowboys’ return to the National Football League playoffs led to a spike in Facebook activity during the last two weeks of regular-season play and Wild Card weekend.
“America’s Team” had the most posts, likes and comments on Facebook from Dec. 22 through Jan. 6, according to social marketing firm Unmetric, as well as the most Instagram likes.
The Kansas City Chiefs also made a dent on Facebook, topping the social network in growth and engagement during the time period analyzed by Unmetric.
Unmetric analyzed all 32 teams in the league on Facebook, Twitter and Instagram from Dec.
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