The Daily Meal's Winning Recipe
The Daily Meal recently hit 5 million unique visitors monthly—not bad for a site that officially launched in December 2010. In fact, its traffic places it as the #8 food website.
What’s the secret? According to Folio and Daily Meal CEO Jim Spanfeller, the secret is massive amounts of content—up to 120 stories a day.
Folio says that The Daily Meal is following a “strategy of going wide as well as deep with the content…while The Daily Meal features recipe content, it also goes big on content about industry news, entertaining and epicurian travel, for example.”
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