The Daily Beast will offer exclusive content to subscribers, joining other publishers who are betting on their audience and hoping they’re loyal enough to pay for the material they post.
Many publishing companies—including most recently, Bloomberg, Vanity Fair, Business Insider (and Adweek)—put their content behind a paywall. Other platforms, such as The New York Times, have allowed subscribers early access to its podcast episodes.
While the Daily Beast doesn’t have plans to put up a paywall, a spokeswoman said, they will offer subscribers additional content through this new program dubbed Beast Inside.
Subscribers will get an exclusive newsletter, members-only content, early access to stories before they are public and the ability to contribute opinion pieces that identify them as a paying member.
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