The Cost of Being Late on Social Media

A study of four top news organizations reveals that being the first to publish a story can yield high reader engagement, while delaying can result in hardly any engagement at all.

Speed is the name of the game when it comes to digital media.

While the instinct of any good journalist is to wait until they have all of the facts before going live with a story, publishing a story quickly can be a key factor in online publishing success.

Fanpage Karma, provider of online social media analytics, examined how quickly four top news organizations — CNN, Fox News, USA Today and The New York Times — published a story and how speed impacted reader engagement.

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Fanpage Karma CMO Stephan Eyl told Social Times:

Engagement is measured as daily average of the sum of likes, comments, shares divided by number of fans.

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