The Church of High and Low

High and low culture run amok

Paper‘s David Hershkovits recently attended a panel with Malcolm Gladwell, Jim Surowiecki and Virginia Heffernan that was originally supposed to be about the “Science of Trends,” but, according to Hershkovits, devolved into a discussion of whether mass culture really existed. And if it did, was it a Good Thing or a Bad Thing?

The strange thing is that despite the broad terminology, they seem to define mass culture as mass pop culture and spend their time debating whether shared TiVo choices are shared experiences.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in