The CHR Group Acquires Trylon SMR


This morning, New York-based marketing services holding company The CHR Group announced its acquisition of tech-focused PR shop Trylon SMR.

You may know Trylon — which has served such clients as Microsoft, Corbis, The Weather Channel and AT&T since its founding in 1990 — as one of the few agencies reminding us that New York City’s “Silicon Alley” also nurtures a vibrant tech scene lacking only the flash and self-importance of its West Coast counterpart. The agency now joins names like Raker Goldstein, Slingshot, ClarkHuot and Adler under the larger CHR umbrella.

The acquisition will allow Trylon to offer an expanded array of services to its clients: in the release, President Lloyd P. Trufelman lists “branding, digital, design, advertising, experiential marketing, research and other offerings as needed.”

In explaining the reasoning behind the move, CHR CSO Jonathan Zaback writes:

“Trylon SMR will serve as the foundation for a larger tech PR practice that we will be expanding via additional acquisitions.”

…because we can’t let California have all the fun.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.