The Bottled Water Industry Has a Major Reputation Problem
The California drought shines an unflattering light on Nestle's bottled water business.
Bottled water already has a pretty nasty reputation; landfills are overflowing with two million tons of discarded water bottles (which take 1000 years to biodegrade), and it takes approximately three liters of water to package a single liter. With statistics like these, it’s hard to imagine the product’s image could get much shadier — but it just did, and it’s threatening to take Nestle’s carefully-cultivated reputation down with it.
San Bernadino, CA and surrounding areas are currently experiencing a serious drought.
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