The Bachelor Was Nielsen Social Content Ratings’ Most Social TV Show of 2018

Tyra Banks from America’s Got Talent was its top primetime talent

Facebook and Twitter TV users accepted this rose in 2018 yesfoto/iStock
Headshot of David Cohen

ABC reality competition juggernaut The Bachelor was the most social television series in 2018 in terms of average interactions per episode on Facebook and Twitter, according to the year-end wrap-up from Nielsen Social Content Ratings.

Here is a look at the top three in every category analyzed by Nielsen Social Content Ratings. The complete lists are available here.

The Bachelor was the most social TV series in terms of average interactions per episode on Facebook and Twitter, with 611,000. It was followed by WWE Monday Night Raw on USA Network (518,000) and NBC’s America’s Got Talent (459,000).

Nielsen Social Content Ratings also examined the top primetime TV talent from Sept. 1 through Nov. 30 in terms of total social engagements on Facebook, Instagram and Twitter.

Tyra Banks from America’s Got Talent led at 2.213 million, followed by Chris Hayes from MSNBC’s All In With Chris Hayes (1.922 million) and Cardi B for her appearance on the 2018 American Music Awards on ABC (1.644 million).

Univision’s Nuestra Belleza Latina swept the top three for Hispanic broadcasting, with the same criteria as the above category, led by Alejandra Espinoza at 506,000 total engagements across the three social networks, and followed by Migbelis Lynette Castellanos (222,000) and Denise Bidot (173,000).

Kristen Bell from NBC’s The Good Place led comedy talent across all TV genres and day parts with 517,000 total engagements across Facebook, Twitter and Instagram.

She was followed by Jess Hilarious from Fox’s Rel (229,000) and The Good Place teammate Jameela Jamil (167,000).

For dramas, the top three were Taraji P. Henson of Fox’s Empire (604,000 total engagements across the three social networks), Danielle Panabaker from The Flash on The CW (587,000) and fellow CW talent Lili Reinhart from Riverdale (535,000).

Banks and her 2.213 million engagement across Facebook, Twitter and Instagram led the reality category, followed by Kendall Kyndall from VH1’s Love & Hip Hop: Hollywood (1.285 million) and Mike Sorrentino (The Situation) from Jersey Shore: Family Vacation on MTV (671,000).

On the news side, Hayes led with 1.922 million engagements across the three social networks, followed by Jake Tapper from CNN’s The Lead With Jake Tapper (1.53 million) and Sean Hannity from Fox News Channel’s Hannity (1.201 million).

Nielsen Social Content Ratings said in a blog post revealing the results, “Topping the 2018 most social series programs for the year so far was content of all kinds, from wrestlers battling in the ring to witches battling the apocalypse. The uniting factor among these shows? Their ability to resonate with audiences and provide content they can chat about across social media.” David Cohen is editor of Adweek's Social Pro Daily.