The Average Person Can't Figure Out Twitter

I’ve been taking a look at the usage of many Twitter users over the past few weeks and I’ve also noticed that a lot more of my friends have been joining recently. While Twitter can be an extremely valuable tool, there is a serious hurdle for it. I’ve seen many users join the site, add 10 or 20 friends and start tweeting. Within a matter of weeks their tweeting frequency dies down and eventually they stop using it.

The biggest problem for these individuals? The 10 or 20 people that they follow need to be interesting enough for them to return to the site regularly.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in