The Atlantic, Unmonthly

1214atlantic.jpgIt’s official: The Atlantic Monthly isn’t monthly anymore. Well, they’ve been doing the 10 issue-a-year publishing sked for a while… but now they are changing their name to The Atlantic. In addition, the mag is still searching for a new publisher to replace Elizabeth Baker Keffer.

But there’s some news from the formerly-Boston, now-DC mag that’s of interest to New Yorkers: They’re moving their sales and marketing staff to NYC. It seems the DC location was hurting their opportunities to network with ad buyers and meet new clients. Could recently appointed Atlantic Consumer Media prez Justin Smith, formerly of the very NYcentric The Week, have had something to do with the move?

Official press release after the jump.


Elizabeth Baker Keffer To Run Fast-Growing Atlantic Live Division

Washington, DC (December 14, 2007)-After 7 successful years in Washington, DC, The Atlantic is moving its sales and marketing operations to New York City. Approximately 15 positions will transition to the New York office, which is expected to be fully-staffed by second quarter 2008. All other departments, including editorial, will remain in Washington, DC.

At the same time, it was announced that publisher Elizabeth Baker Keffer will remain in Washington, DC to assume responsibility for Atlantic Live, the thriving events business that produced over 100 events in 2007 including the Aspen Ideas Festival. A search for a new New York-based Publisher for The Atlantic is underway.

“Entering 2008, we are preparing for aggressive growth across our print, online and live events businesses. As we enhance our core brand and introduce new products, we will ramp up our sales efforts across the board,” said Justin B. Smith, president of Atlantic Consumer Media. “Today’s increasingly competitive advertising environment mandates a strong New York City presence. Simply put, we need to be more deeply embedded in New York’s advertising and media communities.”

“Elizabeth has been an excellent steward of this iconic publishing franchise. Under her leadership, The Atlantic almost doubled its advertising revenues, restoring the vitality of the enterprise. Elizabeth’s talent and experience will be invaluable in leading Atlantic Live to the next level,” added Smith. “We applaud the efforts of the DC sales team that has brought us this far and hope to welcome many of them to our expanded New York office.”

Since it was founded 150 years ago, The Atlantic has helped shape the national debate on the most critical and contentious issues of our times, from politics, business, and the economy, to technology, arts, and culture. The Atlantic’s parent enterprise, Atlantic Media Company, is a Washington, D.C. based publishing company whose flagship properties include The Atlantic, National Journal, and Government Executive. With more than 1.5 million readers among the ranks of business, politics, government and academia, the publishing properties of Atlantic Media enjoy a prestigious reputation, acquired through 150 years of publishing top-quality American literature and journalism.