The Atlantic Sets Traffic and Ad Revenue Records
October was a good month for The Atlantic’s web properties. The Atlantic’s online counterpart, theatlantic.com, and The Atlantic Wire, both set all-time high traffic marks, at 12.5 million and four million unique visitors, respectively. The Atlantic Cities also roped in 917,000 visitors, good for its second-best month.
Ad sales at the sites were also up. The previous high (no number was given by The Atlantic) was set in October 2011, but ad revenue was 28 percent better this October.
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