The Art and Science of Brand Engagement on Instagram (Infographic)
Instagram is becoming a place for brands to engage fans with creative and thoughtful visual content.
Visual content has exploded on social, and for Facebook-owned visual network Instagram, the growth has been exponential. While on one hand, brands have been slow to integrate Instagram into their social strategies, some brands recognize that Instagram is still a place for organic growth and engagement.
Indeed, Instagram is a place where creativity flourishes and according to an infographic from KISSMetrics, marketing on Instagram is both art and science.
The infographic outlines what makes Instagram more appealing than Facebook, noting that the parent company has a restrictive news feed algorithm that doesn’t favor large audiences.
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