The AP Stylebook Continues Its Hatred Against Technology

This is grammar overkill. Or is that more than kill?

Everyone in public relations has these two books: The Elements of Style, written by Strunk and White, 1920, and the The AP Stylebook.

The latter of the two necessities is typically at the center of water cooler chat because of unwanted changes. Whenever the Associated Press unveils a new rule — usually heard at the annual American Copy Editors Society (ACES) conference — journalists and PR pros alike are usually peeved.

Contested AP style changes are no secret to cube farms at agencies nationwide, but this latest one is particularly agonizing for those in digital PR.

First, it was at ACES 2010 when the Associated Press removed a space in the word website. Coders, gamers, developers, and nerds alike may have smiled over character count but this was ridiculous. Then at ACES 2011, they removed a hyphen from email and made the haters unite.

Sure, technology and language evolve, but PR pros are creatures of habit. So, it’s of no surprise that AP is feeding the trolls in a huge way over its latest change from ACES 2016.

The thing you use to read this wonderful blog is no longer capitalized — both Internet and Web are now in lowercase hell.

While web is not really worth a facepalm because it’s usually accompanied with a single word as a prefix, Internet is a never-ending siege on the grammarian senses of many copywriters, PRs, and geeks everywhere.

When this global information superhighway doohickey came out, it was a proper noun.

It still was until that fateful day (this week) when ACES 2016 determined the Internet wasn’t that proper any longer. I guess it’s all the porn that sullies the whole proper image of the Web… or web.

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