The Ad Council Gets A New Media Upgrade

The Ad Council unveiled their latest project last Thursday, My Ad Council, which essentially posts the organizations public service announcements in a single place. Conceptualized by New Media Strategies and JESS3, the site was built to “encourage advertising agencies, media companies and advertisers to further the reach of the Ad Council’s public service campaigns online” through social media.

Brian Perkins, Corporate VP of Johnson & Johnson and Chair of the Ad Council keyed in on the concept of social media for social good, remarking: “One of the most exciting and valuable uses of social media is for social good.