2015 YouTube Music Awards Showcase Independent Artists
After mixed reviews for the first YouTube Music Awards, the 2015 awards focused on YouTube's native talent with a playlist featuring new videos, produced by Vice Media.
It’s been two years since the first annual YouTube music awards. Late last year, Variety reported that this year’s show would be different than the standard awards show, and it certainly was unconventional.
The winners were picked by big data, and some of the honored artists released new music videos to coincide with the event.
Unlike the 2013 awards show, this year’s awards had no live streamed component. The show, which is really just a playlist, was presented by vlogger and YouTube celebrity Tyler Oakley.
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