Money…it’s a gas. It’s also a crucial topic for every major media company: where is the money going? How can readers make more of it?
On the PR side, however, a different question emerges: which news outlets and individual reporters have the most influence when it comes to the national conversation about money and the various things we do with it?
Last week, Gorkana once again tried to answer those questions with its yearly survey of financial journalists. Together with professors at DePaul University, the group spoke to more than 400 reporters on the finance beat to determine who’s leading the conversation mentioned above.
This year’s list is not a complete surprise; for one, its top three reporters are the same three listed last year.
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