Thanks to Mr. Peanut, Planters Dominated Brand-Related Tweets During the Super Bowl

It won #MVP during the social network's #BrandBowl

During last year’s Super Bowl, Twitter experimented with the idea of highlighting the conversation around brands on its platform. It was, apparently, successful enough that the social media company did it again this year, calling out the brands that drove discussion during Super Bowl LIII Sunday night.

The top awards in Twitter’s second #BrandBowl went to a diverse slate of brands.

Planters won the #MVP, which is given to the brand with the highest percentage of all brand-related tweets during the game.

Its ‎#CrunchTimeGiveaway featured Mr.

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