Texters Creating a Language All Their Own

Reuters has an article that talks about a “new language” that’s growing in popularity among teens in the UK (and pretty much every other country, we suspect) who live and breathe the mobile phone culture.

You may have seen, or even used, this texting language that, as Reuters explains, replaces a word with the “first alternative that comes up on a mobile phone using predictive text.” Examples pointed out in the article include replacing “cool” with “book” and “pub” into “sub.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in