Text 100's New Digs

(Text 100 CEO Aedhmar Hyne’s avatar in Second Life)

While my co-editor Joe was mingling at the PRSA event, I joined Text 100 for the opening of their big new space on Park Avenue. The office is an open design with no offices, plenty of conference rooms, and small “telephone booths” for private or sensitive calls, and of course, a place to play Nintendo Wii. The agency has over 50 people in New York, and about 30 offices worldwide.

Though

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