Texas Tribune Is Better Than EIC Could Have Imagined
The nonprofit online Texas Tribune wanted to raise $9 million and break even by 2013.
But, as Adweek points out, a year shy of that goal, the news outlet has raised $11 million and is “approaching profitability.”
“We couldn’t have imagined it would be this good,” says TT’s editor-in-chief Evan Smith.
Meanwhile, traffic is up, the money is rolling in (last year’s “Festival of Ideas” conference netted $400,000), and the New York Times is a client. The Tribune projects hitting profitability this year on $4.5
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