Facebook Testing Off-Facebook Ads On Apps Again; Working Directly With Developers, Advertisers
Will Facebook users start seeing ads from Facebook while they’re using other applications? The social network announced in a post on its Facebook for Business page that it is running a “small test” of Facebook ads in mobile apps, with “a small number of advertisers and publishers,” billing it as an effort to enable developers to monetize their apps and to expand reach for advertisers.
Will Facebook users start seeing ads from Facebook while they’re using other applications? The social network announced in a post on its Facebook for Business page that it is running a “small test” of Facebook ads in mobile apps, with “a small number of advertisers and publishers,” billing it as an effort to enable developers to monetize their apps and to expand reach for advertisers.
Facebook said in announcing the test:
As mobile continues to move to more app-based experiences, advertisers want to reach people spending their time in apps, and developers need new ways to make money.
To improve the relevancy of the ads people see, provide even greater reach for Facebook advertisers, and help mobile developers better monetize their apps, we’re running a small test to show Facebook ads in mobile apps.
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