Tesla's Latest Press Release Satisfies Your GIF Fix

We’re not up for making sweeping generalizations on a Monday morning, but Tesla’s latest corporate announcement definitely raises some questions about the future of the press release.

Rather than go the traditional route, CEO Elon Musk took time off from his day job serving as Larry Page’s favorite charity organization to publish the release under his own name as a Medium post. It’s both a product launch and the latest step in an ongoing campaign to control the damage stemming from safety concerns with Tesla cars.

Don’t worry; Musk sticks to his famously aggressive messaging style and adds a few GIFs for emphasis.

Here’s his intro:

 “In 2013, two extremely unusual Model S collisions…received more national headlines than the other 200,000 gasoline car fires that happened last year in North America alone.”

Musk