Tencent Virtual Goods Revenues Continue to Grow in Q1 2009
While virtual goods draw around $200 million in the United States, the overall value is dwarfed by the Asian market, which is 25 times larger at $5 billion. And of course, of the most successful Asian companies monetizing through virtual goods transactions is Tencent. This publicly-traded Chinese company has been pulling in millions despite the global recession. Its last statement put total revenues at $366.4 million for Q1 of 2009.
Counting just virtual goods, Tencent saw its web-based merchandise increase approximately 28 percent quarter-over-quarter and 90 percent year-over-year to $278 million.
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