New Social Analytics Product Tellagence Discover Helps Marketers Filter Twitter Noise

Social analytics company Tellagence has debuted a new product called Tellagence Discover, a social research and analytics tool empowering digital marketers to segment an entire market on Twitter using a single word.

Recognizing the dynamism of Twitter, in that conversations are far from static, Tellagence identified a need for marketers to dive deep into the language of followers’ and prospects’ tweets.

In this way, marketing teams can apply traditional segmentation tactics to Twitter audiences, marketing to consumers with similar attributes to increase conversion.

Matt

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