TeliaSonera Signs JumpTap for Mobile Ads Across Europe
European mobile operator TeliaSonera has signed up mobile advertising provider JumpTap to provide all the mobile advertising on its SurfPort mobile portal in Sweden, Spain, Denmark, Finland, Norway, Estonia and Lithuania, according to Cellular-news.
The two have forged an exclusive deal that also calls for JumpTap to serve up all the advertising, including paid search ads, on Telia’s upcoming SurfOpen Internet toolbar that sticks with the user both on portal and off.
“This is a monumental move for TeliaSonera and is testimony to the fact that the world’s most innovative and progressive operators are deploying integrated white label search and mobile advertising services,” the article quotes JumpTap president and CEO Dan Olschwang as saying.
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