Telethon Makes Bathing Ape Explode, Soon to be Selling at Wal-Mart

Because this writer’s an old person and the last cool fashion purchase he made was in 1989, there’s not a ton of knowledge about brands and labels and all of that floating around in his wardrobe. However, we do catch wind of trends and we’d heard about this Bathing Ape craze. And while we probably aren’t going to rush out and buy a $400 hoodie anytime soon, we have to admire the marketing efforts of the company, as we learned about via Jean