Telemundo Sets Social Initiatives for 2020 Billboard Latin Music Awards

An Instagram Reels challenge featuring ‘Tu y Yo’ is part of the mix

The 2020 Billboard Latin Music Awards will air live on Telemundo Wednesday, Oct. 21, at 8 p.m. ET, and the Hispanic-focused media company has its social channels heating up.

Fans can upload their best moves to “Tu y Yo” to Instagram Reels with the hashtag #retobillboard for a chance to virtually join Paulina Rubio and Raymix during their live performance of the song via multiple on-stage screens.

During the red carpet special, which airs at 7 p.m.,

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