Telemundo Sets Social Initiatives for 2020 Billboard Latin Music Awards

An Instagram Reels challenge featuring ‘Tu y Yo’ is part of the mix

Digital coverage actually begins Sunday, Oct. 18 Telemundo/Billboard Latin Music Awards

The 2020 Billboard Latin Music Awards will air live on Telemundo Wednesday, Oct. 21, at 8 p.m. ET, and the Hispanic-focused media company has its social channels heating up.

Fans can upload their best moves to “Tu y Yo” to Instagram Reels with the hashtag #retobillboard for a chance to virtually join Paulina Rubio and Raymix during their live performance of the song via multiple on-stage screens.

During the red carpet special, which airs at 7 p.m., fans can use the #Billboards2020 hashtag on Facebook, Instagram, Snapchat, TikTok and Twitter for a chance to be included in various social mosaics on the red carpet.

At the same time, one-hour El Preshow will be livestreamed on the Latin Billboards and Telemundo Facebook pages, @latinxnow on Twitter and the Telemundo Entretenimiento YouTube channel.

It will originate from four locations, including the red carpet and backstage, and it will be presented by En Casa Con Telemundo hosts Carlos Adyan and Ana Jurka and Latinx Now! hosts Christian Acosta and Alix Aspe.

El Preshow will feature live interviews, surprise performances and red carpet looks.

Latinx Now! will present a post-show livestream on Twitter and YouTube Thursday, Oct. 22 at 4 p.m. ET, recapping all of the event’s highlights, and fans will be able to interact with the hosts.

Digital coverage actually begins Sunday, Oct. 18, with celebrity takeovers, real-time updates and behind-the-scenes looks across Facebook and Instagram, as well as daily exclusive backstage interviews with artists, presenters and hosts on Telemundo.com.

The Billboard Latin Music Awards coincide with three-day virtual experience Latin Music Week, taking place Oct. 20 through 23 and celebrating its 30th anniversary. It will feature artist conversations, industry panels and exclusive performances.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}