Teen-Focused Social Network MyYearbook Pushes Into Mobile With Acquisition of Five Android Apps

MyYearbook, a teen-oriented social network from New Hope, Pennsylvania, said today that it acquired five Android applications as it moves into mobile. myYearbook says the acquisitions are key since one-third of the site’s visits now come from mobile devices up from about two percent a little over a year ago.

Three of the five apps it bought: Toss It, Tic Tac Toe and Minesweeper have at least 1 million installs, according to the Android Market. The other two: SpringDroid and Line of 4 have between 500,000 and 1 million installs, according to the Market.

On

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in