TechCrunch Columnist Paul Carr, Wine Library TV Host Gary Vaynerchuk Spar in Part Two of The Webby Debates

Part two of The Webby Debates, hosted on and moderated by that site’s Laurie Segall, featured TechCrunch columnist Paul Carr — who quit Facebook and Twitter in August — discussing the future of social media with Wine Library TV host Gary Vaynerchuk.

At one point in the conversation, they debated how easy or difficult it is to refute a lie once it is shared via social media and blogs, leading to this exchange (video below):

Carr: No, it becomes Obama says that the trip to India didn’t cost $200 million, but …

Vaynerchuk: Well, why do lies … come on.

Carr: … but all these people do say. It’s opinion.

Vaynerchuk: Hold on a minute. If there’s too much noise, why can a lie itself not have … get more attention than the rebuttal itself?

Carr: Because if a lie is seductive enough, and the lie is sordid enough, then that’s much more interesting than someone saying …

Vaynerchuk: I promise you if someone tries to smear the shit out of me that I will fully use social 24, 7, 365, to rebuttal, and it will work.

Carr: But people trust you. People come to it with an idea of what Gary Vaynerchuk is.

Vaynerchuk: They trust me because I … and by the way …

Carr: If you become known as the guy who was accused of a crime on Twitter, and that’s all people know of you, good luck rebutting it, because you’re that guy.