This Tech Player Helps 400 Brands Get a Bigger Bang for Their Digital Advertising Buck

SteelHouse clients include Staples, Oakley and Getty Images


Who CMO Patrizio Spagnoletto (l.), founder and CEO Mark Douglas (c.) and chief product officer Marwan Soghaier

What Advertising software company

Where New York and Los Angeles

While ad-tech players nowadays are a dime a dozen, SteelHouse is making serious coin with its dedication to cross-device advertising, which has become the marketing buzzword du jour. The 5-year-old advertising software firm added 400 brand clients in 2015—including Staples, Oakley and Getty Images—while tripling annual revenue to $130 million. SteelHouse allows advertisers to improve their spend across smartphone, tablet and desktop as well as via digital channels such as Facebook and YouTube. It recently attracted a $49 million round of funding. "Most of the ad-tech industry sells to media buyers and agencies," said Mark Douglas, CEO of SteelHouse. "We help clients execute campaigns across channels by themselves." His company gives marketers 1,200 performance data to choose from, letting them zero in on increasingly mobile consumers without breaking the bank.

This story first appeared in the Feb. 15 issue of Adweek magazine. Click here to subscribe.