Tech News Is All About Apple
A study by the Pew Research Center’s Project for Excellence found that Apple dominates tech news, with 15.1 percent of tech articles focused on the company. Microsoft, despite having a number of PR firms working with them (Waggener Edstrom, Weber Shandwick, and Edelman among them), only captured three percent of stories. Google was in the middle with 11.4 percent of stories focused on it.
The yearlong study looked at 437 tech stories in 52 newspapers, broadcast outlets, and websites from June 2009 to June 2010.
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