Tech Company Contest for Kids Poses an Ethical Question

At Brooklyn junior high school where 95 percent of the students live below the poverty level (!), a group of students are finalists in a music video contest with a grand prize of $75,000 in technology for their school.

The contest is sponsored by eInstruction, and among the parameters for entering the contest, all entries must include mention of the company, its logo, a shot of one of its products.

Education experts have a problem with this sort of marketing to kids.

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