TBG Digital Study: High Conversion Performance in Facebook’s Social Context Ads
TBG Digital, a Facebook advertising and social media specialist company, has released data based on a recent client study that indicates social context ads perform more effectively than non-social context ads, according to certain metrics. The findings support a 2010 Nielsen study published when social context ads were introduced, which indicated these ad campaigns impacted brand recall by 10% with 2% improvement on purchasing intent.
TBG Digital analyzed the difference in cost-per-click conversion rates between social context ads and non-social context ads, finding ample reasons to side with social context advertising.
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