Targeted Positioning in the Age of Social Games
This is a guest post by Brice Morrison, former CrowdStar designer and editor of industry game design resource The Game Prodigy.
Commodities are products with no differentiation; oil, grain, and gold are some of the most common examples. There are no competitive advantages, no deluxe features, no brand names or favorite companies that consumers like to buy from. A commodity is bought by consumers based entirely on price; the cheaper the better. If A is cheaper than B, then that’s all the information that’s needed to make a purchasing decision.
The
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