Target Suffers Due to Design, Decides to Fight Back with Design

We’ve always been fascinated by retail Target‘s story, and we’re not just saying that because it makes a nice segue into this story. When we first encountered one of their outlets, some fifteen or so years ago, it was a dumpy, nothing-special K-Mart clone. Then, almost in a blink of an eye, it became this huge, important, flashy empire. And despite being a discount retailer, they somehow figured out how to harness design and make it work for them, instead of their competitors, like Sears or the aforementioned K-Mart, who seemed to exist purely to punish anything even remotely related to quality design.