Target Will Begin Incorporating Pinterest’s Lens Visual Search Technology

Lens will eventually be integrated directly into the Target app

Pinterest Lens visual search technology is coming to Target, starting with the mega-retailer’s registry experience.

Target announced in a blog post that it will begin incorporating Pinterest Lens directly into its applications and experiences.

The retailer said Lens will be integrated into its registry experience “in the coming months,” after which it will be integrated directly into the Target app.

Pinterest introduced Lens—along with fellow visual search tools Shop the Look and Instant Ideas—in February.

Target senior vice president, media and guest engagement Kristi Argyilan said in the blog post, “We’ve partnered with Pinterest for years—it’s a natural fit thanks to our shared passion for creating inspiration and a sense of discovery.

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