Target Economizing Women with a Pitch to 'All You'

All You is all about reaching its target audience: women between the ages of 25 and 54, many of them moms, who want to save money. With that in mind, all editorial coverage is seen through that “prism,”  says executive editor Susan Spencer. Moreover, the magazine uses its vast database, its distribution methods, and its other daily efforts to make its tagline — “Enjoy life for less” — a reality for its one million-plus readers.