Select Facebook Advertisers Can Target Ads By Email, Phone Number, User ID

The ability to target ads to Facebook users by email, phone number, or user ID was rolled out to users of the social network’s power editor with managed accounts Wednesday, and ads application-programming-interface partners can request access to the functionality for their managed accounts, as well, according to a report in sister blog Inside Facebook.

The ability to target ads to Facebook users by email, phone number, or user ID was rolled out to users of the social network’s power editor with managed accounts Wednesday, and ads application-programming-interface partners can request access to the functionality for their managed accounts, as well, according to a report in sister blog Inside Facebook.

Facebook users must have previously opted into providing that data to advertisers, according to Inside Facebook, offering as an example online retailers with lists of customer emails or developers with lists of user IDs.

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