Taptica Acquires Facebook Marketing Partner AreaOne for $17 Million
Taptica, a mobile user acquisition platform, announced Tuesday the $17 million acquisition of Facebook Marketing Partner AreaOne.
Taptica, a mobile user acquisition platform, announced Tuesday the $17 million acquisition of Facebook Marketing Partner AreaOne.
AreaOne (formerly SocialClicks), a Facebook Marketing Partner for ad technology, will expand Taptica’s mobile offering into social media. It also brings in current clients such as Baido, IGG, ChangYou and Boyaa Interactive, and its proprietary A1 Platform.
Hagai Tal, Taptica’s CEO, commented on the acquisition in a press release:
AreaOne is one of the fastest growing and leading companies in social media integration, and we are excited to welcome their team. By
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