Taptica Acquires Facebook Marketing Partner AreaOne for $17 Million

Taptica, a mobile user acquisition platform, announced Tuesday the $17 million acquisition of Facebook Marketing Partner AreaOne.

Taptica, a mobile user acquisition platform, announced Tuesday the $17 million acquisition of Facebook Marketing Partner AreaOne.

AreaOne (formerly SocialClicks), a Facebook Marketing Partner for ad technology, will expand Taptica’s mobile offering into social media. It also brings in current clients such as Baido, IGG, ChangYou and Boyaa Interactive, and its proprietary A1 Platform.

Hagai Tal, Taptica’s CEO, commented on the acquisition in a press release:

AreaOne is one of the fastest growing and leading companies in social media integration, and we are excited to welcome their team. By marrying AreaOne’s social media marketing capabilities to Taptica’s existing Big Data expertise, we will be able to grow and leverage our existing database to include high quality media for our tier 1 client base.

AreaOne CEO Alon Michaeli is excited to join Taptica:

As advertisers increasingly seek to increase their level of social media advertising, AreaOne’s integration with Taptica will help meet that need, and the resulting integrated offering will give Taptica even more of a technological lead. We look forward to joining the Taptica family and drawing upon our unique strengths to provide the single platform that can best serve the industry.