Tapjoy Launches Pay-Per-Action Mobile Advertising as Installs Get Crowded
Tapjoy, which rehabilitated itself by shifting its attention onto mobile platforms from Facebook, is looking to keep its edge in the app promotion space as new competitors emerge.
The San Francisco-based company has launched a pay-per-action advertising network that lets developers promote their work to new users and only pay when they make certain actions or reach a higher level in a game.
It’s a more refined approach to how the company’s advertising has worked in the past.
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