Tapjoy Lures Zynga to AppStrip, Doubles Network Size
Two months ago, Tapjoy acquired a cross-promotion bar called AppStrip from its creator, Broken Bulb Studios. Following the sale AppStrip seemed to have relatively few users compared to its main competitor, Applifier. That’s now changing. Eric von Coelln, vice president at Omgpop, recently noticed Zynga’s CityVille being promoted in the bar:
Although Zynga’s use of AppStrip is something of a surprise — the social game giant has a huge network of its own to cross-promote within — Tapjoy declined to comment on the relationship.
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