Tapjoy launches nGen Platform for targeted, timely mobile ads

Mobile ad-tech and monetization company Tapjoy has announced the launch of its nGen Platform, aimed at helping app publishers monetize their users more effectively. This is done through a variety of ad or engagement experiences, which utilize Tapjoy’s user targeting tools to deliver the right kind of ad to the right user, and at the right time.

The nGen Platform runs on an “intelligent, events-based framework,” which allows served advertisements to be closely integrated to the user’s app experience.