Tangerine Tango Is Making Its Mark

Tangerine tango is not the victory dance for the winner of the upcoming Florida Republican primary. It’s the official color of 2012.

The color was selected as Pantone’s “color of the year,” and is already making a fashion statement in stores, at sports events, and awards shows. Leatrice Eiseman, the executive director of Pantone told the New York Times earlier this month that “the color of the year is not the hot fashion color, but an expression of a mood, an attitude, on the part of the consumers.”

“To arrive at the selection, Pantone quite literally combs the world looking for color influences,” according to the company’s press release. “Influences may even include upcoming sports events that capture worldwide attention.”

The company must have had someone stationed down under because it was the color of the Australian Open, though the winners Novak Djokovic and Victoria Azarenka did not rock the hue on their way to victory.

Tangerine tango has also been showing up at department stores and has been popular with celebrities at red carpet events.

The Washington Post has also outlined a few ways the color can be used. Will you be planning any events where tangerine tango will be the main color theme or accent color?