Tale of the Tape: YouTube vs. Vimeo

Let's weigh the pros and cons of Vimeo vs. YouTube

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More content marketers and businesses are turning to video for their online marketing efforts. This is due to the widely held belief that video is the future of content marketing. This is a well founded belief as the level of personal touch that you get with a video that has a regular host is beyond any other form of media. There’s nothing like the feeling of having a human face and voice speaking to you.

The video sharing market largely comes down to YouTube vs. Vimeo marketing. Which one of these video sharing giants is right for you? Well, the answer will come down to the type of videos that you want to produce, who is in your target audience and where they watch videos, and what your budget is.

Pros and cons of YouTube vs. Vimeo marketing: Vimeo Pros

Vimeo is the epitome of professionalism

When you upgrade to a paid “Pro” account, Vimeo gives you what is called “2-pass encoding.” This video uploading process is designed to make your video look much cleaner, while also requiring less bandwidth when your viewers stream it. Less bandwidth being used = smoother viewing.

Pro account holders also enjoy Priority uploading, where you jump the wait and have your video uploaded before any unpaid accounts. This can be invaluable if you have content that needs to go out NOW.

Vimeo’s video player is truly customizable

YouTube always include their logo in the video player. This may make you feel like you’re the second most important company in your own video! Vimeo, however, gives you complete control over the look of your video player. Embed your logo, use your brand colors, and know that your viewer will be instantly recognizable as your own.

A better analytics tool

This may be personal preference showing, but the analytics package offered with a Vimeo Pro account is much better than YouTube’s Insight application. Their most recent update makes it easier to understand, simpler to use, and gives you access to truly actionable data.

You can truly build a community around your videos 

Paid account holders can choose to disable every piece of in-video advertising. This gives viewers the chance to focus on your videos exclusively, and minimizes clicking around to other accounts.

Those in the Vimeo community are able to create their own video channels, start up groups that are aligned with their interests, and even organize their favorite videos into albums for repeat viewings. All of this has lead to a great community of people who care about Vimeo itself, and those on it who give them great content.

Pros and cons of YouTube vs. Vimeo marketing: YouTube Pros

YouTube is the world’s most popular video sharing platform

It’s hard to ignore YouTube’s 1 billion unique visitors per month. These numbers not only make YouTube the world’s most popular video sharing website, but it is also the second most popular website in the world, right after Google!

YouTube is free for all to use

Anyone can have their own free YouTube account. You’re also free to customize that account to look more like your own. Your free YouTube account also allows you an unlimited number of uploads. This feature in particular is great for those with a high budget. Just add that budget to time, and good production values, and you’ll be able to get lots of video content marketing done.

YouTube has plenty of advertising opportunities

YouTube allows you to take advantage of their:

  • Display ads
  • In-video ads
  • Promoted videos

These promoted videos are where you pay to have your own video ads appear when users search for certain keywords. This can be your chance to get into the face of your target market when they’re expecting to find one of your competitors.

Pros and cons of YouTube vs. Vimeo marketing: YouTube Cons

Anyone can get a free YouTube account