Taking a Look at the 50 Most Active Facebook Apps

As we approach the looming Facebook Profile Redesign, Inside Facebook has listed the top 50 Facebook applications by daily active user count, roughly categorizing them by type and, in cases like Bumper Sticker and Owned, listing the parent company.

Some interesting observations:

  • Professional network LinkedIn has the 4th biggest app on Facebook. (I wonder if that affected their recent $1 billion valuation?)
  • 5 of the top 10 and 21 of the top 50 apps are games.
  • Social network MyYearbook has the most popular game on Facebook, Owned. It is a copy cat of Serious Business‘s Friends For Sale, which is only slightly behind at #2.
  • 3 of the 4 apps with over 1 million daily active users are quite similar (FunWall, Super Wall, Bumper Stickers).
  • Playfish is a rising star with 3 out of the top 10 games. Their engagement rate as a company is also at 13%, the highest of any large app developer on Facebook.
  • Zynga has 6 apps on this list, and is the 3rd largest developer overall in terms of DAU, behind Slide and RockYou.
  • Even though SGN has only 1 app in the top 50, it is the 7th largest developer overall in terms of DAU.
  • Even though Watercooler has no apps in the top 50, its network of applications is the 19th largest overall in terms of DAU.

A couple notes:

  • All DAU are not created equal.
  • These numbers were measured on a Sunday, which is generally lower than other days.
  • The “general” category encompasses applications used for both “flirting” and “content-sharing” messaging purposes (or that generally don’t fit one category or the other cleanly)
TitleDAUCategoryDeveloper
FunWall1,576,749GeneralSlide
Super Wall1,499,571GeneralRockYou
Top Friends1,251,213FlirtingSlide
Bumper Sticker1,130,034GeneralLinkedIn
Owned635,883GamesMyYearbook
Friends For Sale613,831GamesSerious Business
Texas HoldEm Poker556,338GamesZynga
Are You Interested?544,640FlirtingSNAP Interactive
(Lil) Green Patch480,388GamesAshish Dixit and David King
Scrabulous419,929GamesAgarwalla Brothers
Movies351,411ContentFlixster
Mob Wars330,034GamesUnknown
Pieces of Flair305,932Generalnliven
Bowling Buddies294,141GamesPlayfish
Who Has the Biggest Brain?279,763GamesPlayfish
Zoosk260,992FlirtingZoosk
iLike246,374ContentiLike
SuperPoke244,947GeneralSlide
Word Challenge244,232GamesPlayfish
Sparkey242,816FlirtingChainn
Compare People234,407FlirtingChainn
Social Me226,136FlirtingSocialHi
Pokey216,724GamesBonehead Labs
Likeness215,449FlirtingRockYou
Speed Racing196,323GamesZynga
Meet New People179,326FlirtingSNAP interactive
MindJolt Games169,434GamesMindJolt
Hug Me158,249GeneralRockYou
Graffiti142,463ContentMark Kantor and Suzman Brothers
Scramble141,552GamesZynga
Honesty Box133,840FlirtingHonesty Box
Flirtable131,462FlirtingFrengo
Nicknames129,905FlirtingSGN
Parking Wars127,863GamesA&E
Stickerz126,994GeneralJustin Waldron
Birthday Calendar125,906GeneralBigDates Solutions
Bubble Town124,948GamesI-play
My Sexy Friends124,824FlirtingZynga
Growing Gifts121,245Flirting42 Friends
Pet Pupz111,610GamesNicola Borchard and Matt Beswick
Compare Hotness110,097FlirtingSocialHi
Premier Football109,236GamesPageFad
Word Twist104,884GamesZynga
Tower Bloxx99,194GamesDigital Chocolate
You’re a Hottie94,203FlirtingZynga
YoVille92,046GamesTim Saberi and Greg Thompson
Birthday Greeting Cards92,002GeneralMy Birthday Alarm
Knighthood90,226GamesHive7
Circle of Friends87,537GeneralBantr