Take Your Kindle Swimming with M-Edge

Bet you didn’t know you could safely throw your eReader into the ocean, or lend it to a fish. According to this clever ad from eReader case maker M-Edge, you can. The ad comes from the current issue of Wired Magazine. It’s funny. Though the fish doesn’t look to interested in the eReader.

If you take New York’s subways (or presumably other cities’ public transportation or partake of other things where companies run ads), you’re likely to have seen some of these M-Edge ads.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in