Take That, Abercrombie & Fitch -- Man Rebrands A&F By Giving Clothes to Homeless
We told you last week about Abercrombie & Fitch CEO Mike Jeffries only wanting his brand’s clothing worn by “cool kids” — i.e. no one that falls outside the stereotypical “All American” standards of beauty, including girls over a size 10. “A lot of people don’t belong [in our clothes], and they can’t belong,” Jeffries once said in an interview. “Are we exclusionary? Absolutely.”
To make matters worse, it seems that less-than-cool kids aren’t the only people who don’t “belong” in A&F clothing — when garments are damaged and/or cannot be sold, rather than donating the clothes to people who need them, the company reportedly burns them.
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