Taco Bell's Mobile Ads Are Highly Targeted to Make Users Crave Its Breakfast Menu

New campaign tracks users' phone habits

Millennial-savvy Taco Bell is using a handful of intriguing targeting tools to reach its audience as soon as they wake up in the morning as part of a campaign to promote its new breakfast menu.

Last week, Taco Bell launched 10 new breakfast items that cost $1 each, including a breakfast bowl with eggs and potatoes, a taco and a flatbread quesadilla as part of its ongoing push to make breakfast at Taco Bell "a thing" since initially launching it in 2014.

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