Taco Bell teamed up with TikTok on a national television campaign backing the debut of the fast-food chain’s Triplelupa.
The spot was shot using TikTok’s full-screen vertical-video format, and Taco Bell said it “follows the creative, unexpected and joyful content the TikTok community is celebrated for.”
The Triplelupa marks Taco Bell’s first ever tear-apart menu item. It combines three mini chalupas to create the longest shell in the chain’s history, with nacho cheese on one end, chipotle on the other and a combination of the two, cheesy chipotle, in the middle.
It will be available for a limited time in participating restaurants nationwide March 12, starting at $3.49.
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